Advisory Committee

When a new project is launched, APR strongly encourages the creation of an internal Advisory Committee. This Advisory Committee typically consists of key client personnel who have a vested interest in ensuring a sound research process, one that results in actionable strategic and tactical decisions. Importantly, the Advisory Committee is our first step in the relationship-building process - converting research clients into partners. We have found that this initial stage is critical for gaining consensus within and across the client organization - - particularly when the results must be turned into actionable strategies and tactics.