Key Informant Depth Interviews

Often, our first step in the research journey is to interview key internal staff, external experts, and target customers and prospects. These interviews can be conducted in person, over the telephone, or through electronic forums. In this way, APR staff not only learn more about the needs of our research partner and its customers, these interviews also contribute to a greater understanding of the entire scope of the project and potential solutions. Of interest, depth interviews may be utilized across the entire research process to uncover key issues to study, to aide in survey design, and to assess key outcome strategies.