Focus Groups

"Group think" is an important part of the research journey. Unlike depth interviews which tend to be one-on-one conversations with individuals, focus groups allow for a broader range of interaction-based discussions with target customers and potential prospects. Similar to depth interviews, focus groups are often used to develop a better understanding of key issues to study, potential topical areas, and a range of survey-based needs. Of significance, focus groups can also be readily used to test creative strategies, product concept testing, taste tests, and a host of other tactical initiatives.